Selected Project · 13

Saristi Flagship Store

Location

The Ellinikon Mall, Athens

Year

2023

Type

Retail & Brand Experience

Saristi flagship store entrance at The Ellinikon Mall in Athens

The Project

A flagship retail concept for Saristi at The Ellinikon Mall, conceived as an urban jungle where botanical storytelling, colour and ritual turn tea shopping into an immersive brand experience.

The ‘Hit by Color’ concept draws directly from Saristi’s chromatic packaging and botanical identity. A deep burgundy architectural shell frames pale oak displays, exuberant tropical illustrations and a high-contrast geometric floor, combining retro-pop energy with a contemporary interpretation of British colonial references.

An open, threshold-free frontage leads customers through a clear sequence of discovery: colour-coded product walls, sculptural display islands, an interactive mood finder, a tasting counter and an intimate tea lounge. Suspended planting and symbolic animal motifs bring nature into the mall, while product, hospitality and storytelling are woven into one continuous journey.

Next Project · 14Koropi Apartment